Consumers in the US chose the Mac as their most wanted purchase in the next 90 days. Changewave Research conducted a survey of 4,000 Americans earlier this month.
"Of the consumers polled by ChangeWave Research who said they expect to buy a personal computer in the next three months, 32 per cent plan to purchase a Mac. The closest rival was Dell, which accounted for 28 per cent of planned purchases."
Apple walked over rivals such as Dell, HP, Acer and Lenovo on customer satisfaction, he said. In the August survey, 81 per cent of people who had bought a Mac in the past 90 days said they were "very satisfied" with the purchase. In comparison, 58 per cent of Dell buyers, 57 per cent of HP buyers, 53 per cent of Acer buyers and 48 per cent of Lenovo buyers said they were similarly satisfied.
The Mac is becoming a norm for people who are purchasing a computer for their homes. This due in part to the "Halo" effect of other Apple products like the iPhone 3G and iPods. It could be due to all the people sick of dealing with crashes and viruses or just the bad press of vista. Either way this is good for Apple and just pushes them that much further to continue their ongoing streak of hardware goodness.
[Read]
